We Pick, We Improve, You Benefit

Novoa handpicks proven accessories and works with manufacturers to make them uniquely ours. Your reviews guide small, steady upgrades so every restock feels a bit better than the last.

Tested picks, Novoa upgrades

What We Sell

A focused range of accessories for iPhone, iPad, and Apple Watches. We choose what works best, work with makers to improve it, and keep iterating based on your feedback.

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Snap Power

Docks

Cases

For iPad

tracker

Apple Watch strap in soft silicone with magnetic low-profile clasp — front view

Straps

Novoa For You.
Novoa For Better Tech

We plant a tree with every order.

We’ve been planting for 0 days — and counting.

See our impact

I didn’t just place an order I joined a small team that listens. From checkout to support, everything felt simple, honest, and human.”

— Maya L.Verified Buyer

2026 and beyond

From the first step.

2024

The start of a new era

Novoa began by selling selectively on Amazon and eBay after our founder, Sahira Sohail, grew tired of overpriced accessories that barely lasted a month. Our mission was simple: offer a better experience—fair prices, reliable products, and support that listens—shifting the industry’s focus back to the customer experience.

2025

We’ll Keep Climbing

The future won’t be perfectly smooth. New tech, supply swings, and tough choices will test us. But with your steady support, we’ll keep moving step by step towards fewer, better products and a clearer, calmer experience. And when the path steepens, your feedback becomes our grip; your loyalty, our momentum. Together we’ll push past the bumps to sturdier gear, faster help, and a standard that keeps rising. Thanks for climbing with us, the view gets better with every step.

Built together

Thank you to our partners

Since 2024, Novoa has grown by choosing great products, and then working with the people who make them to tailor each one for our customers. We don’t design from scratch; we curate, test, and co-develop. Your labs, timelines, and late-night tweaks helped us strengthen magnets, tighten fits, and cut the fluff. The logos below are more than marks they’re the teams behind accessories that last longer and feel better. Thank you for trusting us with iterations, for listening to customer feedback with us, and for moving fast when it mattered. Together, we’re building fewer, better choices and a calmer experience for every Novoa customer.